USAA
Increased annual revenue by 14% with personalized banking product.
$260M
Added Annual Revenue
35%
Year-over-year call reduction
USAA
$1.2M cost savings from reimagined dispute experience.
22%
Increase in accurate reporting
USAA
Saved $100K yearly in vendor expenses with new workflow management dashboard.
Discover
Ideate
Design
Develop
Implement
Evaluate
Design Practice
- Human Centered Design
- Service Design
- UX Research
- User Journeys
- Systems Thinking
- End-to-End Design
- Human-AI Interaction
- Wireframe & Prototyping
- A/B Testing
Strategy & Leadership
- Design Critique
- Cross Functional Collaboration
- Executive-Level Storytelling
- Stakeholder Management
- ROI Analysis
- User-Centric KPI Definition
- Workshop Facilitation
- Force Multiplier
- Mentorship
Principal-level Designer with 14+ years of end-to-end ownership, delivering consumer-scale experiences for 10M+ users in highly regulated Fortune 100 environments. I specialize in 0 to 1 initiatives and transforming complex, friction-heavy user experiences into mobile-first solutions that drive measurable outcomes.
Equally passionate about people and pixels—I mentor small teams of designers, align cross-functional stakeholders (including legal and C-suite) with data-backed storytelling, and evangelize human-centered practices that raise craft, velocity, and accessibility across entire portfolios.
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